By David L. Brown
This item from CNN.com describes how the generous Ford Motor Company is going to “help” its customers who buy its gas guzzling pollution-mobiles to buy themselves some freedom from guilt. Cleverly, this will cost Ford nothing and (they think) make them appear to be environmentally consciencious and generous.
Ford to Help Drivers Pay Off Their Pollution
DETROIT, April 26 (Reuters) – Ford Motor Co. said it will give consumers concerned
about harmful greenhouse emissions an opportunity to invest in clean energy projects via a new Web Site that will calculate suggested investments based on the amount of carbon dioxide produced while driving.
In a program called “Greener Miles,” which is expected to be announced on Thursday, consumers can go to the Web Site to calculate the amount of carbon dioxide produced in one year of driving. The Web site will then suggest an investment linked to the cost of producing an amount of clean energy equivalent to the carbon dioxide produced.
Ford is partnering with TerraPass, a group that helps finance solar, wind and methane-driven energy projects, for the project, Niel Golightly, director of Ford’s sustainable business strategies, told Reuters in an interview.
“We know that there is a growing number of customers out there that are starting to raise questions about this whole subject of climate change and energy security… and looking for things they can do to address it,” Golightly said.
Ford may discover that it is not to their benefit to send their customers to a web site where they can calculate just how much Earth-damaging CO2 their vehicles spew into the atmosphere and the lungs of their neigbors.